Serviceplan Paris has won 2 silver Lions in the Cannes Lions International Festival of Creativity.
Among 20 000 advertising campaigns “ THE GPS QUALITY LABEL” for Auchan was awarded in two categories : “Print & Publishing” and “Brand Experience & Activation”. Serviceplan Paris classified in the 7th position of top French communication agencies.
With this campaign Auchan lets those who only believe in what they see to verify by themselves the exact origin of products which they buy. GPS coordinates and a flash code allow customers to see the exact place where the product has been manufactured and/or farmed directly on Google Maps.
See video here : https://youtu.be/I1gbWNyvLe0