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Celebrating 50 years of Serviceplan Group

Serviceplan Group, 2020

In cooperation with Studio Oeding, an anniversary logo design has been created that celebrates the agency group’s roots. Throughout the entire anniversary year of 2020, this new logo will be used in addition to the Serviceplan corporate branding at different touchpoints, including in advertisements, merchandising, office stationery and in outdoor and indoor spaces at the Houses of Communication. The logo with the slogan “Born integrated” stands for the integrated and holistic communication approach that is now embodied at no fewer than 24 Houses of Communication worldwide and is also a homage to the agency’s two founders

“In our 50-year agency history we have constantly developed ourselves further. This attitude has driven us in the past 50 years and will continue to do so in the future. Onwards and upwards is our ethos.”

Dr Peter Haller